Old Navy

As a young motion designer, this project presented a thrilling challenge. I yearned to impress on a grand scale, but feared it might clash with the brand's fun, irreverent vibe and resonate with Gen-Z's unique preferences. Thankfully, my inner critic was silenced by the client's overwhelming enthusiasm and encouragement. They loved the animations, which perfectly captured the brand's spirit and generated excitement for the launch. This project not only fueled the success of ONLY but also boosted my confidence and helped me find my voice as a motion designer, learning how to effectively engage this specific and demanding audience.