Co by Colgate
- /Motion
- /Social
Joining forces with GATES Creative, I dived into the energetic world of Gen-Z marketing. Our mission: create over 350 social media assets for a brand's grand launch. The scope was massive – we crafted static and motion graphics, even branded Giphy stickers, all within a whirlwind three-week deadline.
The challenge? Maintaining a balance between lightning-fast production and impactful content that resonated with our young audience. But armed with an amazing team, clear feedback, and laser-focused art direction, we navigated the design sprint like champions. This project wasn't just a launch; it was a personal turning point, propelling me forward in my motion design journey.
