Rowdy Mermaid
- /Branding
- /CPG
- /Web Design
- /Social
Rowdy Mermaid beverages had carved a niche with health-conscious, adventurous millennials. But their brand identity needed a refresh. I teamed up with Here Studio to inject fresh energy while ensuring a smooth transition for both audience and internal teams.
Our solution? Strategic social media campaigns built anticipation, prepping everyone for the exciting wave ahead. The result? A captivating new packaging line that embodied Rowdy Mermaid's spirit, alongside a user-friendly website refresh. The real triumph? National Whole Foods distribution, placing them on beverage shelves across North America. This refresh solidified Rowdy Mermaid's position as a leader in the health-conscious beverage category, ready to quench more thirst for adventure.
